Research On The Network Pro-social Behavior Of Undergraduate

As the Internet is popular in the contemporary society, its impact and the social phenomenon it brings have begun to attract a series of attention and researches. To face the powerful influence of the Internet and an unprecedented number of issues it brings, people often feel afraid and worried. In fact, the network society is the same as the social reality. there are both negative issues and many positive aspects. There are always many kinds of pro-social behavior - to take the initiative to reconcile the atmosphere of online forums, to provide helpful information, to combat cyber crime, to do some charitable contributions, to save people's lives and so on. Therefore, we need to use the Internet's influence to promote pro-social behavior network, improve network environment, and guide people's value orientation, in order to give full play to the positive power of the Internet, to build a harmonious society. Therefore, the study of network pro-social behavior is a certain practical significance.The college students are younger generation. They are easy to accept the new technology and new things, and they are the main force to use the Internet Network. College students are the future and the hope of our nation. As we know, the period of college is a key of a person's life .How much knowledge students acquire, and what level of ethical standard students have will affect their life selection and behavior. Contemporary college students grow up in the world be changing by the Internet, their using the network and the behavior in the network are the most obvious signs of the influence of network, and even indicate the development of the world. Therefore, the study on the network pro-social behavior of the college students has a great significance.In this paper, we combine quantitative and qualitative research method to study students Internet users of J university.We want to use these first-hand information to describes the basic situation of college students'network of pro-social behavior. Students'network of pro-social behavior and its characteristics are summarized. This article also studies and analyzes some factors of college students'social behavior This article hopes to know which factors are in the constraints of network students prosocial behavior, and which factors contributeto the network prosocial behavior from happening. Through these studies, there finally be the following conclusions:First, the students'network pro-social behavior is ubiquitous and has many manifestations. Network pro-social behavior of college students showes the uncertainty of actors with a specific, network latency of the pro-social behavior, sustained interaction and non-material. We can know that students still generally have good social ethics and a positive outlook on life, values, and this inspires us. We should be conducive to efficient use of network conditions, and actively promote the values of mutual assistance and advocacy to help others.Secondly, some of the old theories and factors affecting the students are still the main factors of network pro-social behavior, but they have different influence on the specific changes:1, Compared with daily life, helping the physical factors and cultural factors still affect the network pro-social behavior. It mainly reflected in the counselor's age, gender, and the acceptable extent of cultural systems. The older, the more recognition of the moral values of people helping people, the more prone to pro-social behavior network. Social cognitive theory and social and cultural norms theory can still explain the network pro-social behavior.2, Compared with daily life, the factors of seeking helper are still effective, but the performance of specific have changed. In the network society, the language of seeking helper reflected, and the text language in network becomes the main factors. The similarities seeking helpers and helpers are important. Therefore, the good, honest text language, and seeking helper and helper who are similar will promote the network pro-social behavior.3, The network situation and daily life situation are very different, the situational factors on the network pro-social behavior changes greatly. The bystander effection disappears, Lata Nie and Dali's responsibility diffusion model doesn't work at all. This makes the network situation more conducive to the network pro-social behavior. Therefore, the reducing of the bystander effection benefits in promoting network pro-social behavior. Meanwhile, the time factor and the environmental factor still impact the network pro-social behavior significantly.Thirdly, network relationships help people to break the traditional relationship in time and space constraints, and promote communication between people. Network pro-social behavior helps people to break folk-based system theory, based on the traditional good relations, to help people. And it also provides a favorable platform model for traditional helping model.