| Color is a visual effect of light , which is generated by eye, brain, and our experience of life.The Chinese vocabulary system exists such a large number of word group, which records the description of our colorful world ,and enriches our language in the world. As a part of the language elements—color words, which has a special meaning in expression of the colour concept. In the colour word investigation, there are lots of achievements at abroad and home. But this article concentrates the object on studying the hyponym—Car Color words . It derives from the traditional color words in Modern Chinese Vocabulary, however the structure,semantics and pragmatics are quite different related to traditional color words, and it is a kind of brand new word which has a great research value . Whereas the research papers and results that we can attained are exiguous,fewer researchers to conduct this issue or monographs.The full text take the automobile color words as research subjects such as crested ibis white, the radiant gold, blackish green, padauk, the flame loose skinned orange, general green, the raspberry purplish red, pearl silk fabrics and so on, and within new classificetion by the the view of dynamic to the 1071 language collection materials. The new division way is Material class automobile color word and abstract class automobile color word. Meanwhile make a careful analysis to each kind of automobile color word's characteristic and the popular comprehensive factor elaboration from concrete . Based on this, not only make a analysis to be automobile color word's social function but also make a concrete narration to the words in detail on the word's standard and utilization. Simultaneously unifies the social linguistics, the psycholinguistics omni-directionally, the market marketing study, the color psychology and so on related discipline, thorough analysis, record this kind of color word in the objective society which keeps pace with the times the prominent performance, enables us to be possible to further understand that the color word in practical life's application, its advantageous to the modern Chinese glossary system's development and the consummation. |