Animated Image And "Hyperreality"

Recently, "consumption" is an inescapable social reality and living conditions, consumer society will become the background of all social life and artistic. Animation art has entered a new stage of development. In modern society, animation can be said to blossom everywhere. There are some successful examples, such as Disney, DreamWorks, and Hayao Miyazaki workshops, they all have their own unique style of animation to promote the flourishing of the arts. Animation meets the needs of the "eyeball economy" of consumer society in its own unique entertainment and visual stimulation as well as the use of new forms of communication. Animation, art and consumer society fit between each other to promote common development in the consumer-oriented social environment.Animation Arts develops rapidly and has a spread influence recently. However, it may have a dangerous of lacking theories behind the phenomenon of consume society background. At present, the theory is mostly the interpretation of scientific theory in animated image. It has a simple theory and private trend and it can't support a systematic theoretical framework. Therefore, the,animation research art need injection of fresh blood and vigor. Faced with today's consumer society, it is necessary to re-analyze the animation in the view of the contemporary environment. The most successful theoretical analysis of the consumer society is the views of a French scholar called Jean Baudrillard. There is a deep relationship between his theoretical views and animation theory. His characters are portrayed by the mass media-based post-modern pictures; it is the social environment of the animation. The theory of "super-real" symbol he proposed is an effective tool for the analysis of the animation art. Jean Baudrillard raises "hyper-realistic" as the starting point, putting forward some theories of simulation and implosion. It has a realistic and academic value for the research of animation especially in studying the art of animation animated image and creating a new space for animation theoretical research.Baudrillard's "super-real" semiotic theory is introduced to this paper. It analyzes the characteristics of the image animation and broadens the field of animation theory. It is the creation of this paper. This article quoted Jean Baudrillard's view, and focuses on the selection of the animation art, analyzing the consumer society. This article proposed the existence of animated image and summarizes the characteristics of the animated image, then introduces Jean Baudrillard's "hyper-realistic" symbol theory and analyzes through the combination of the features of animation and the theory of image "super-real". It finds the theorist framework for the animation image and thinks about the creation of animation, proposing the new trend of animation.This paper is divided into four parts. The Introduction section describes the background of the development of animation and consumption society, pointing out three reasons that the animation art and consumer society's cooperation and inquiring the theoretical study of the domestic animation. Chapter One get a definition of symbol existence by analyzing the features and status of animated image, combining with the phenomenon of consumer society symbol, then get four features as invented, autogenic, modularity and commercial. Chapter two introduces Jean Baudrillard's life and his academic track briefly, combing their ideological origins and summarizes the research methods of Jean Baudrillard's "super-real" sign theory in order to spy on its own unique theoretical perspective. By studying the writings of Jean Baudrillard's, we have found the relationship of "simulation", "implosion", "set line", "consumption" in the theory and the animated image of the four core symbols is characterized by one to one relationship, which find a kind of humanistic depth explanation for the animated image. This article discussed in detail based on the "Four Characteristics" and "four concepts". Chapter three is the thinking part of the animated image creation. This article first comb the inner logic of art cultural evolution, then draw "market logic" of artistic development in contemporary consume society and thought the new direction in the logical framework, triggering the image of recycling symbols and New Thinking from the inter-simulation symbols of reality. Domestic animation art research is at an early stage at present and it has not yet completed a perfect theoretical system. On the one hand is the vigorous development of artistic practice, on the other hand is the weakness of theoretical research, so many animated people should spare no efforts to make progress.