| The chinese characters is the gene of chinese culture,the visual form of Chinese character is playing very important role in Chinese society.The visual communication design and ideographic culture of Chinese characters is the important component of today visual culture. The Chinese characters are contains heavy chinese tradional culture,with the development of technology and the advance of the time, the traditional have demonstrated more multi-cultural visual form and ideographic characteristic, the concept of art and design are also taking place great changes in the background theme of the times.All this allows us interests of to right place in Chinese art and design principles and methodology of the law and to be explore.In this paper, the design of contemporary Chinese art form of visual communication and ideographic cultural content analysis of two aspects, trying to build a comprehensive and meticulous in keeping with traditional and contemporary characteristics of Chinese visual culture of reading platform. First, the use of Western scholars to study the theoretical achievements of Chinese art - "modules", a form of logic and system theory with the characteristics of the concept of Chinese characters to convey the visual appearance of forms of structural analysis, based on the "modules" as the main body visual logic system; secondly, through the "modules" as the ideographic symbol Analysis, summarized ideographic Chinese art and design characteristics of the relationship between symbolic structures and Analysis of the meaning of the symbol table meaning - social, cultural and emotional factors is all about. Finally, in such a reading platform, based on the combination of contemporary cultural phenomena and future development trend of the future of visual communication language with a logical inference to make predictions in order to enrich through the vision of the future design of today's visual language cultural connotations. |
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