Research On The Female's Characterizations In Chinese Family's Drama

In recent years, with the development of the media and more and more intervention of the media to people's daily life, the communication form and content of the media affect people's life deeply. TV drama communicates with direct image sign and Audio-visual symbols. In recent years, lots of theories pay attention to the research on TV drama text, stress again on the culture meaning of TV drama's communication. The communication of TV drama not only change the ways people live and amuse but also bring the revolutionary ways of thinking and acknowledgement. The culture meaning and the values convey to the audiences and influent imperceptibly people's value judgment and cognitive ability.There are problem of modular and frame-based female image shaping in the hit family TV drama of Chinese mainland. By the analysis of several basic kinds of the shaped female images in family TV drama, the author find that it's not a easy question of the sexuality shaping, which affects by the producer's imagination, processing, choice as well as the audience rating, traditional culture and appreciation of beauty.This paper selects the hit family TV drama, like《Da Zhaimen》,《Qiao Jia Dayuan》,《Chuang Guandong》, classifies the different female image, and analyses objectively in cultural way. The author reads for convert ideology information, do research on its reason, problem and the communication influence, and tries to find the relationship between the image and the popular culture and the new conservatism in the background of consuming society.The conclusion of the paper is there are several problems in shaping the female image in the family TV drama of Chinese mainland. The female are shaped intentionally to negative images who bend over male. The female are belittled. As the important field of female identity, the production of TV drama should show the positive, equal and diversify female world. In such way, it will stress the producer, and appeal to change the existing problem, and find more possibility of shaping female image.Appeal the producing of literature and art, especially the TV drama production which has the broad area and strong function of communication. The shape of female image should be more positive and freer.