The Prototype Of Development In Mixed Operation With Insurance In European Banks And Analysis Of Lesson Draw From Its Experiences For Macau

Bancassurance business has become so popular throughout the Europe since it was borned in France in this century. Mostly because of its advantage of joinging the resources of both industries together and then developed rapidly.The bancassurance is not developed as good as expected in Macau during the period of time until the financial crisis arose in 1997. Being struck in the reducing sources of banking income, banks had to search for the two ones, especially cooperation with the between banks and insurance companies began to be regards as one of the major economic strategies in the banking field nowadays that should be developed repidly.By exploring the developing motives of running insurance business in the banks, their running formats as well as the practical examples of insurance business in the European banks. Especially those far more developed countries, I can take all these as a valuable mirror for the direction of future development of Bancassurance business in the banks from Macau, under the consideration of its own features. Finally, I expect the Macau Bancassurance business will be well developed sometime in the future.