Yaguang Security Electronics Company Marketing Developing Strategy Analysis

YaGuang Electronics Co., Ltd was one of the first enterprises in Chinese security industry. First, the paper gives an abbreviated description about the classification of domestic security industry and illustrates what YaGuang company's business aims at, and it describes the situations in the domestic security industry. Then, analysis clearly external environment to which YaGuang company faces and shows it's opportunity-threats. Second, the paper generally describes the three security firms of the YaGuang Electronics Co., Ltd from developing course to characteristic and status; objectively analysis their advancements, strengths, difficulty, weaknesses. Finally, in this respect of the whole YaGuang's security resource, the paper marches and formulates a series of marketing developing strategy to be selected based on the strategic management's and marketing management's basic theory, program, and method; then, states "combinatorial competitive strategy" in them; gives some advices about the strategy implementation, evaluation, and control.During the past nine months, the author has investigated and researched into internal factors and external factors of the organizationalclimate; communicated and discussed with the companies' decision-maker group, manger group, marketing group and R&D group again and again; and made investigation by the inquire form; now, finished the paper based on the overall analysis and diagnosis to the relative information and dates. Some of Strategies and advices raised in this paper have gained high attention and contemplation of the enterprise leaders; some have been adopted and carried out in the work of preparing stage to establish "YaGuang integrated Security company".