R&D--Marketing Interface Management In High-tech Industrialization

The serious interface barriers existing between R&D and marketing departments are the critical reasons of the low efficiency of the High-tech industrialization in our country. This thesis proceeds with the importance of R&D department and marketing department in high-tech enterprises to analyze the causes of interface barriers in detail and to reveal the practical meaning of R&D---marketing interface management. It exercises the manage theory up to date to bring forward countermeasures from the process, culture, organization, and advantage consonance, putting the managerial ideas such as BPR, Learning organization, virtual organization, double/multi-ladder promotion etc. into practice. What's more, it applies comparative method to contrast the effluence that historical culture in China, American, and Japanese act on the R&D---marketing interface management. In addition, it employs case analysis to "anatomy" the interface management in the innovation process of Legend Group so as to find a way for the success of High-tech industrialization in China.