The Case Of Marketing Strategy For Double Swllow Group

21ST century named economic globalization, the automobile industry that it is important in industrial times will more globalize than any past period. In November 11 2001, China entered into WTO certainly, it means China will participate the world economy with more opening policies, and will also make more large challenge with Chinese automobile industry. The thesis discuss the marketing strategy of a automobile group, according to the background that China enter into WTO and the factor of main automobile manufacturer in the global field, the case has included the new model and new idea of automobile marketing.The thesis included four sectors: the automobile background of national and international; the competitive condition of Double SwallowGroup; the marketing model of Double Swallow Group and the analysis of China automobile market. The market situation of China and Double Swallow Group were appeared through the four sectors obviously. The chapter one is about the influence of China of automobile industry after China enter into WTO, and the new information of international automobile industry, it involved the strategy reorganization and the strategy alliance. The chapter two is about recent condition of Double Swallow Group and the competitive situation to compare with the main national automobile manufacturer. The chapters three and four are aboutthe marketing model of Double Swallow Group and the others group, the marketing plan of Double Swallow Group was design through the two chapters.The case has involved the decision of corporation strategy and the detail of marketing model, also has involved the advanced marketing model of foreign motor companies and the discussible marketing model of inland motor companies. Moreover the data is true and from a real company, the events were stated is just now happening. The author hopes to offer a perfect and complex case for the future MBA program.