Guangzhou Newlink Software Co.,Ltd

This thesis is consists of two parts:Case Description and Case Analysis.The Case Description presents the Newlink Co.,LTD have been developing quickly in the past 7 years, taking right strategy in different stages, getting good performance. It describes the course of Newlink Co.,LTD growing up and the development pattern of the company. The pattern's core is building strategic partnership and continuing evolution.The Case Analysis, is started by reviewing the IT developing stages in China and then analyzes its status quo and the trend.Secondly, it presents that the strategy should adapt to practice and should be changed as the status changed. The development direction for SMB( Small-and-Mid-sized Business) is discussed.Thirdly, based on analyzing the international and domestic software company developing trend, the Case Analysis gives some suggestion on direction and pattern for software companies in the future.Finally, it gives company situation analysis for Newlink Co.,LTD and sets up the company vision and evaluate its company weakness in the future.