Huazhou Mobile Communication Ltd.

This paper is organized in cases style. It includes three parts: cases, cases study and appendix.Case part describes the present conditions of AAA Company, national mobile communication industry, international mobile communication industry and the support industries, with combine of charts and tables in reality style. It briefly reviews the development course of AAA Company. It presents the new anfractuous situation whose components are four industrial driving factors with WTO as priority. It brings up the question, What is the source of Continuous Competitive Advantage in new situation, and how to construct Continuous Competitive AdvantageCase analysis part adopts the analysis method, which combines the determination of nature and quantity. Firstly, it analyses economic character, competition situation, future and attraction of mobile communication industry in Huazhou at present. Secondly, it analyses the importance of resource, competition ability and customer orientation with SWOT Method and Value Chain Method. Thirdly, with Continuous Competitive Advantage Theory and Creative Destruction Theory, it illustrates that defense cannot protect the original competitive advantage in the severity competition situation, and that the only source for Continuous Competitive Advantage is continuous creation and method of pursuing a scries of temporary dynamic advantage. This is the strategy choice of AAA. Finally, with Leak Analysis Method, Core Competence Analysis and thoughts of Dynamic Strategic Management, it educes the strategic implementation scheme and brings forward the strategic plan.The reader with interest can found more information in the appendix.