Economic Analysis Of Marketing Activities In Shang Rao Power Supply Bureau

With the further deepening of the reform of electric power administration system and the fast development of power business, electric power corporations have entered the market, electric power products has turned into buyer's market from seller's market, and the relation between supply and demand has changed thoroughly. Especially, the reform of rural electric power enterprise leads the power bureau to the separation of government and enterprises. In addition, demand of power supply will change for the rises of fixed assets and depreciation cost in electric power corporation after the reform of agriculture and urban electric network. All those mentioned above have great effect on marketing and economic activities in power supply enterprises.With the combination of the present situation in ShangRao Power Supply Bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks; analysis of the investment conditions of the reform in the view of technical economics; discussion of the effect of small hydropower on the economic activities of the whole marketing; evaluation of the work of "two reforming and the same electric price in urban an rural districts" in the view of economics; analysis of the profit and loss in marketing and economic activities with the cost-volume-profit analytic in managerial economics; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural,pricing strategy,marketing channel management,sales strategies,quality service and the enforcement of transmission loss management, etc.