The Project Of Franchise System For Auto Parts And Application Study

This article studies the franchise system and its special advantages, thoroughly analyzes the situation of automobile parts marketing in our country, accordingly puts forward the managing mode of automobile parts franchise chain, and analyzes the related theories and application deeply. The purpose of this article is to provide some references and guides for Chinese automobile market, to change traditionally managing thought and mode, and to establish the modern principle of management of international businesses in orientation compete mechanism.The thesis compares three kinds of different modes about chain-store management in the first part, and summarizes the domestic and international situation about its development. Specially, the article analyzes the mainly inner relative factors of the franchise system, and analyzes all the activities and interactions in franchise organization. And then, the part puts forward the marketing model and the culture core of franchise system, and analyzes the cost economy advantage of franchise mode by math analytical formulae.The second part analyzes some characteristics of the automobile parts profession at length, combining the present domestic situation and points out a series of problems in developments of automobile parts industry. After analyzing the special advantages and its developments foreground in domestic automobile franchise market, the part draws the conclusion that the franchise will become the most potential operating mode in local automobile parts marketing profession by all means.The third part designed the concrete frame of automobile parts franchise system, the content includes the total strategy, merchandise management and the concrete method of chain-store management. What is more, it puts forward with concrete practice method combining automobile parts and franchise traits for each a characteristic.Then the article studied the concrete operation process and the managing method about franchise flow system (the funds flows, the information flow and the logistics) in the forth part, including their fluxion method, the characteristics,the equipments, the functions and its specific operation way.The last part of the thesis brings forward the logistics delivery network construction for automobile franchise, and plans the logistics delivery network by applying with mathematics molds and optimal ways. The contents primarily includes the ways of choosing places for logistics center and three kinds of mathematics model, using the mileage economy method to optimize delivery paths, setting up mathematics mold to study the car's number in logistics central and optimize the collocation for different car types. After every part of these theories, the article sets up a corresponding calculation case combining their concrete application.