Discussion Of Marketing & Sell Pattern For Abroad Life Insurance Company In ChengDu City

At present time, most of the marketing & sell researches of life insurance in China focus on the study of theory, on the contrary, the demonstrative study is relatively poor. Taken SiChuan TaiPing Life Insurance Company as an example, the main idea of the dissertation is to work over marketing & sell pattern for abroad life insurance corporation.The subsidiary corporation of life insurance is essentially a pure sell organization due to the lack of rights of goods producing and money controlling, so the importance of marketing & sell is obvious. The primary contents of dissertation is as follows:1. The dissertation impersonally analyze macro and micro economic situation in China, especially for ChengDu city, which is the foundation of effective marketing & sell project.2. The theory is on the basis of three main ideas: 1 Theory of "7p": service marketing includes 7 variables, which represent production, price, distribution, promotion, and people, process of service, presentation as well. 2 Theory of Service Profit Chain: in fact, it is an evolution of traditional theory of marketing & sell, which carries through the internal substance of service marketing and expatiates on the relationship of corporation, employer, clients and profit. 3 Theory of personnel sell3. How to construct the enterprise culture, the research of inter-relationship oflife insurance marketing and public interest and the indigenization of abroad corporation.4. In practice, the procedure of marketing contains 3 stages, such as pre-sell, sell and post-sell, which is the center of marketing & sell, employee training and management. In the pre-sell stage, the thesis involves 1 how to obtain human resource-create quintessential group. 2 how to expand market-advisory marketing; 3 how to cultivate loyal stuff and build up corporate brand. In the sell stage, the thesis involves 1 specialized promotion procedure; 2 the utilization of the theory of 7p; 3 the cultivation of faithful customer and the strengthening of brand. In the stage of post-sell, 1 how to provide over-value service; service is an useful instrument of promotion, which is the purpose of the former. 2 the cultivation of devoted customer group. 3, how to set up positive social influence.5. The evaluation system of performance of marketing & sell includes the principle of index, the measure standard, the purpose and the meaning etc.