The Core Competence Study Of Changhong Corp

As a flag-warship of home-electric industry in china in 1990s, Changhong ever promoted its development. Next development strategy of Changhong represents development direction of the enterprises in china. So past success and future development of Changhong have representation.This treatise used part achievement of enterprise core competency studybasing on knowledge capital-a staked item by nation nature science fund, astheoretical basement of analyzing and studying, analyzed present situation developmend, development direction and fostering thinking of core competency in Changhong.This treatise is divided into three parts, part one: theoretical analyzing of core competency; part two: present situation and question of enterprise core competency in Chonghong; part three: the fostering thinking of core competenecy in Changhong.In part one: the conception of knowledge capital was educed and analyzed, and theoretical system of core competency was constructed by knowledge capital theory.In part two, first: the path of Changhong's strategic growing and present ability's phase were analyzed by a enterprise strategic ability matrix.Moreover, the shortcoming and question in accumulation of knowledge capital in Changhong was analyzed from five aspects of knowledge capital.In part three, the choice of Changhong's advance way and the fostering thinking of core competency in Changhong were analyzed deeply and systematscslly from the view of knowledge capital.This treatise's specificity: the present development situation of Changhong's core competence was analyzed from knowledge capital, and the fostering thinking and proposal were given. This treatise's shortage: because the material is limit, the study about fostering core competence belong only to qualitative analysis and preliminary probing.