The Research On Strategy And Planning Of Nanjing Port

In the Modern business enterprise management, strategic management is a new form of management and rising subject. In the recent years, with its rapid development, it has been widely used and has brought notable results. As China joined in WTO, the port faced with increasingly intense competition of markets as a open system closely interlinked with the outside world. People pay more and more attention to the development and prospect of the port.Taking the general state of th port in our country as background .regarding nanjing port as a typical example ,with SWOT ,this article expound the strategic development of nanjing port including strategic mission ,strategic stress and strategic layout ,all of which are on the basis of analysis on internal strategic ability ,external strategic environment and the prospect of nanjing port . what's more ,the author also enumerates a series of settlement and suggestion to the problems.Under the background of economy globalization ,western exploration and life improvement .manufacture industry has gradually diverted to Asia especially to china -the area along changjiang river .thanks for this, logistics along this area has greatly improved .sticking to the range of changjiang river ,nanjing port can become the modern and multi-functional port and the shipping center of changjiang area even the center of modern logistics .To accomplish all the strategic missions above, it is vital for nanjing port to concentrate the resource to develop the transfer of container, mineral, petroleum and industrial product and construct the base of modern logistics .accelerating the enterprise reform ,adjusting the administration, completing the structure of capital and industry ,with all the efforts above ,nanjing port can become a multi-investment company .a new nanjing port will be established.