The Study Of Marketing Channels Of FSJWCo.

As one of 4P' s, place play an important role in the classical marketing research. With the competition becoming more and more sever, cost control is attached more importance. When the potential in cost control of product, price and promotion is becoming smaller and smaller, place has been regarded as the last and largest source. How to design a most appropriate marketing channel is becoming one of the most pop research subjects.in this research,I mostly introduce the actuality of plastic intertexture industry and FSJWCo. as well as their marketing channels , On this base, I analyzes the macroscopical circumstance of their marketing channels (PECT analysis) and the industry circumstance of theirs ( Poter analysis ), at the same time, I analyzes the microcosmic circumstance of FSJWCo' s marketing channels, according with idiographic fact of FSJWCo' s marketing channels, and then I bring forward to the optimized suppose of FSJWCo' s marketing channels .In this research, 1 pay attention to not only the innovation of visual angle , but also its practical application. I not only research the history of marketing channels of FSJWCo., but.also think of its future. I wish this research can devote to the practicality application of plastic intertexture industry development, and is also useful to anotherenterprises in plastic intertexture industry .