Core Competition Capacity Analysis And Strategy Research Of Hongta Tobacco (Group) Co.L.td.

With China entry into WTO and knowledge economies' coming, economy tend toward globalization and integration gradually , Yuxi Hongta Group, As the biggest and the most influence strength cigarette factory in China, hold the first well-known brand-Hongtashan, must improve Hongta Group core competition capacity.How to achieve the strategy object which systematic engineer is of improve quality and three institutional reform as breakthrough entry to finally realize superego,keep ahead in science and technology, care selves and set up brilliant achievement again? and how to promote core competition capacity of Hongta Group through making use of our company current advantages? Which the chairman of directors of Hongta Group indicated?The topic discusses the development status of cigarette enterprise between China and the other countries, forty-five years history of Yuxi Hong Group and evaluate through analysis the core competition capacity of Yuxi Hongta Group.Through the theory of core competition capacity, innovation, ERP management science and information system, quality control project, market operation, systematic engineer, consumer requirement, quality management project, modern management science and information management technology, core competition advantages between tobacco industries of Yuxi Hongta and the other country in china are analyzed and evaluated, at the same time corresponding policies are put forward.As a conclusion,Yuxi Hongta Group has stronger core competition advantages, and put forward to adapt new economic era to strength new enterprise core competition capacity along with times, and enhance Hongtashan brand advantages.The strategy and measurement of technology innovation, quality innovation,system innovation, market sales innovation are put forward. It is theory and practice significance to realize the strategy of improving the Hongta Group competition capacity, increasing market rates and finally realizing superego, keeping ahead in science and technology, caring selves and setting up brilliant achievement again.