Research On CRM Of DanJiang Cement Group Co.,Ltd

DanJiang Cement Group Co.,Ltd is the biggest cement company in northeast china, which was very glorious from 1996 to 1999 and then had gradually bad profits, what measures should be done to make the company return to the front main self-contradict, by careful argument, combined together with various manage theories and the domestic and international successful business enterprise case studying, the writer believe putting Customer Relationship Management(CRM) into the company is an effective measure to break the current predicament of company.The way and content of this thesis are as followed:(1) based on briefly describing the company present condition and problems of management with analysis of such question ,this thesis pointes out that putting CRM into practice is an effective measure to resolve manage bottleneck, then research its feasibility and definite its line degree in the practice ;(2) analyze the importance of ex- Period preparing work to put CRM into practice;(3) adjust the company's business enterprise culture to replace and recreate the reforming atmosphere to guarantee such work in a low cost with smoothly progress;(4) analyze the buildup construction of the company and the business process, aim at the unreasonable construction to proceeds with business process to give a new life, especially at changing the company organization construction with the business process re-engineering(BPR);(5) apply the theory of customer letting the worth and the method of customer's pyramid divide into section ,collect the customer's data with the technique of American Broadcast Company to customer data analysis with categorize, provideknowledge to be used by the leaders and help them make the correct decision;(6) according to the knowledge of data refined , application wooden pail theories with leaking a theories, aiming at the weak link of company management , make out the concrete strategy to increase the customer's satisfaction and loyalty.