Study On The Global Competition Strategy Of Korean Ginseng Industry

Most of countries work out a strategy of international competition is the needs of times to take part in a battle of international trade in 21century. The Korean ginseng is the very representative products in Korean agriculture. From a Korean political? economic point of view, Korean ginseng is more important. The international competitiveness of Korean ginseng in international market will have a big impact on Korean products market and entire economy. But now Korean ginseng industry is frequently being attacked by American's and Japan's using an advanced processing technology and by China' mass produced ginseng in a low price. If the market share of Korean ginseng in international market falls off constantly and the present bad situation be continued in the long term, Korean ginseng industry will lose an international reputation before long. So, the increasing of the competitive power is the most important thing to Korean ginseng industry.To develop the Korean ginseng industry, people working on this field have to grasp the point of faced problems, and then work out a strategy of international competition. This research will be analyzed by the inside and outside of the country's data connected with a ginseng industry, that is, production processing consumption export import and the situation of international ginseng market. And the China Hong Kong Japan American and Canada's situation of the ginseng market is compared with our's. I will analyze the international competitiveness of major countries using "the SWOT analysis". On analyzing the international competitiveness, basis for competitive strategy will be applied to this research to find out some error. In this way, I have several kinds of research and analysis to develop the Korean ginseng industry in the international market. First, the situation of the Korean ginseng industry was changed. According to "the SWOT analysis", I analyzed the faced present of the Korean ginseng industry. Second, on the basis of import volume, total, sum, market share, quality competitiveness price competitiveness and consumer name value, I evaluated the competitiveness of the Korean ginseng industry in the international market.Third, on analyzing the point of ( MICHAEL E.POTER's basis for competitive strategy), that is, the low cost ledreship strategy, the differentiation strategy, focus strategy , I showed a proper strategy of international competition to Korean ginseng industry.Forth, I put the strategy of international competition and related theory together and then showed a proper strategy of international competition. That is the diversification, differentiation, information of Korean ginseng products in international market.