The Strategy Research Of China Building Material Tianjin Mineral Mountain Engineering Company

TJK is a Large-and-Middle-Sized state enterprise majoring in construction and implement. It produces many shortcomings for the economic system problem as well as most state enterprises. At present, there are many things to bring a great developing chance for Chinese enterprises, including the further renovation of economic system, the improvement of market mechanism, the great exploit of West China, China entry WTO and etc. At the same time, they bring existing threats to a great number of Large-and-Middle-Sized enterprises, especially to the Large-and-Middle-Sized state enterprises. For theses reasons, TJK makes out the strategy that can be adapt to the present developing chance and acquire long-terms challenging merits in the future, which has a important meaning for the existence and development of the enterprises. On the whole, this paper includes 5 parts.The first part is introduction about TJK and strategic management theory. First all, this part introduces TJK's basic situation. Secondly, It discusses basic rule and development trend of strategic management theory on the basis of research on the relative theory at home and abroad. It makes readers completely and distinctly realize JKT and strategic management theory.The second part mainly analyzes the exterior environment of TJK; introduces the TJK's characteristic, the status quo and influence of pertinent industry; assesses competitive status of TJK in this industry; analyzes the opportunity and venture;The third part is diagnosis on TJK's interior management, mainly including the analysis of production management, value chain, human resource and SWOT. It wholly analyzes and studies TJK's interior management, and express the problem wfcich exist in the TJK.This fourth part provides the strategic goal, developing pattern and strategic process of TJK with strategic status and relative theory.This fifth part discusses the concrete measure of developing stratagem from strategic alliance, technology introduction, innovation of brand and organization, human resource exploitation. This part tried to combine the theory with the practice.In addition, based on the research of the TJK developing strategy, the paper makes a profound thought of the developing problems of the Large-and-Middle-Sized enterprises and hopes it can provide some references and aids for outnumber Large-and-Middle-Sized enterprises as well.