Corporation Strategy Study Of Guizhou Kaiyang Phosphorite Co.Ltd (2000-2015)

Corporation strategy means ruse and stratagem for that enterprises face to drastic competitions and austere challenge on condition of market economy; it is a design for long exist and development, and it is also a harvest of a series of strategic decision making. In order to establish corporation strategy correctly, corporations should start from practice, and sum up historical experiences correctly to go deep into analyzing the instance of the inside and outside of corporations, and forecast the development in the future of corporations scientifically.Stratagem administration is the outcome of business administration practice in corporations. Corporation strategy is the root of corporation program, corporation stratagem administration is bom out of long-term corporation programming. The evolution process of corporation stratagem administration is a process that from long-term programming period to stratagem programming interim, and then to stratagem administration period. The development and the grandness of the corporation in our country, and the management circumstance global after the entrance of WTO, which should cause to the recognition and application to corporation stratagem administration for the corporations in our country, so I believe that in the coming several years, there will be a high tide for the application of stratagem administration in the corporations in our country.Guizhou Kaiyang phosphorite Co. Ltd. (KPC) was constructed in 1958, which is the one of the emphases investment for the construction of the three biggest phosphorite production bases in our country. Passed more than 40 years' construction, it has been formed a large scale phosphor chemical industry enterprise which integrated the mine fertilizer combination and mine mineralization combination. It is discussed about the development process of stratagem administration in China and the West in the paper. According to the actuality of KPC and the analysis method of corporation stratagem administration, we researched the outside and inside circumstance of KPC, and analyzed the research result by the PEST way of outside circumstance of corporations analysis, the five power ways of the industries circumstance, and the famous SWOT analysis ways etc.During the investigation and the researching for the development of corporations, in allusion to the particularity of KPC, the paper points out:1, Utilizing and exerting the advantages of phosphorite wealth fully, insuring the continuable development is the fundamental element on which KPC depends to live.2, Surrounding the collectivity development goal, continuously extending the development scale, and speeding up the exploitation of the fine chemical industry productions, which are the fundamentality.3, Absorbing capital effectively and continuously extending the capital accumulation are the precondition for the development of KPC.4, Reducing cost through the administration and the innovation of science and technology and increasing benefits are the necessary means for the development of KPC.