Insurance Industry Organization In China Based On SCP Theory

This article studies the dynamic relationship of market structure, conduct and performance in the insurance industry of China. Considering the great success of application of SCP created by Harvard school in analyzing industry organization issues, the auther tries to apply it to Chinese insurance organization .This article studys two questions: one is the state of china insurance industry, the other is how the S-C-P (Structure- Conduct- Performance) of China interacts with each other. The first question includes Chapter one to Chapter four in which I analyzed the current situation of China insurance industry organization. According to industry organization theory, the market structure is portrayed through market concentration degree, the products difference and market barrier; Market Conduct is expressed by the pricing conduct, the advertising conduct and the conduct of annexing; The market performance is shown by resource distribution efficiency and scale structure efficiency. The second question is put in chapter five. I resolve SCP into several indexes and try to analyze the change relation among every index all-sidedly. Then I synthesize it to receive a holistic understanding .The analysis above is based on the theory of industry organization, so I give the review of the traditional theory in Chapter one. In chapter six, I put forth my conclusions. Besides, I give my opinion in this part on several key questions such as "monopoly question", "annexing question", "marketization issues ", and so on.The normative method combined with the positive one, the static analysis combined with dynamic one, and the quantitative analysis combined with qualitative analysis are adopted in this article. I will apply SCP to the study of insurance industry in China. Before analyzing market structure, conduct and performance, article will present the accurate introduction of several concepts in industry organization. With the accurate dates, we observe the real state of insurance industry. In the former part we adopt the method of static analysis, with the dates in the year 1996-2000. In the latter part, we adopt the method of dynamic analysis, combined with several other methods, including the policy changes in the long run.The achievements of the article focus on two respects: one lies in the overall observation on actual state of China insurance with the method of SCP. It isn't afragmentary research, but involves the deep observation of eight variables in the industry organization, structure, conduct, performance. Second, for the first time I try to analyze the interaction of S-C-P from the angle of eight variables. It is not the simple one-way relation between S-C-P, but the two-way relationship between them.,Bi Sifeng (Finance) Directed by- Lei Dingan...