Strategic Development Study Of The New-Line Railway Transportation&Engineering Co.Ltd. Under The China Railway Civil Engineering Group Coproration

After more than fifty years of development, The New-Line Railway Transportation & Engineering Co.Ltd. under The CHINA Railway Civil Engineering Group Corporation has established its advantageous position in the trade. As a result of the increasingly fierce competition in the construction market from home and abroad, the Corporation is now faced with more opportunities and challenges, many of which have their deep reasons. The new situation calls for further liberation of ideals, restructuring, readjustment strengthening of management and strategic development.The author of the present thesis makes a study of the history and present condition of China's construction trade on the basis of the policies of industry and the related data. The thesis elaborate the environment for trade, market demand, competition, as well as the internal condition of Xin Yun Corporation by employing such methods as product analysis, Boston Matrix, and SWOT analysis. According to the Enforcement Regulations for Division between Staple Industry and Subsidiary Industry of Large and Medium-sized State-owned Enterprises, Reform of System of Subsidiary Industry and Arrangement for Redundant Workers issued by State Economic and Trade Commission, and programming for strategic development of The New-Line Railway Transportation & Engineering Co.Ltd. Under The CHIAN Railway Civil Engineering Group Corporation, the author puts forward the mode of longitudinal integrated development by analyzing the value chains. The thesis provides the subsidiary of the listed corporation with answers to such questions as how to deal with competitions from other companies, how to adapt to the changes in the market economy, and how to promote the sound and quick development of the corporation in the middle and long term. The thesis is also a comprehensive conclusion of the development of The New-Line Railway Transportation & Engineering Co.Ltd. Under The CHIAN RailwayCivil Engineering Group CorporationThe present thesis on the strategic development of The New-Line Railway Transportation & Engineering Co.Ltd. under The CHINA Railway Civil Engineering Group Corporation on the basis of macro qualitative analysis and quantitative analysis is not only a theoretical study, but also an application of modern strategic management theory in a typical state-owned enterprise.