Research On The Countermeasures Of The Development Of Tibetan Medicine Industry

The history of Tibetan pharmacy is about thousands of years. It has been developed outstandingly in resent years because of the impact of the tide of international regression to nature and implementation of the policy on Chinese reformation and opening. But there is still a lot of systematic and effective works to be done for making Tibetan pharmacy walk out of the altiplano for limiting factors of history, geography, traffic, etc. It is discussed how to develop Tibetan pharmacy (not including medical institution) in this thesis utilizing the relative theories of Marketing.This thesis's innovation is to diagnose and analyze roundly and systematically problems in the developing process of Tibetan pharmacy with its challenges and opportunities. The countermeasures are put forward from the macroscopical and microscopical point of view. First, history and principle of Tibetan pharmacy and Tibetan medicines' distributions is simply introduced. It is argued how to reasonably develop and utilize the resources and to solve the problems it faces. Second, the problems in the developing process of Tibetan pharmacy are expounded from eight aspects beginning with its status quo.Third, its foreground is discussed. In the thesis the writer analyzed in the detail the opportunities. Demands and trends of Chinese medical market is cut-in point. Utilizing the relationship between the developing trends of Tibetan pharmacy and time series, the writer drew to the conclusion of the growing trends of its sales profit. It is summed up that there is none but to explore new markets out of the altiplano to make Tibetan pharmacy develop more.At last, according to the problems in Tibetan pharmacy, the countermeasures to promote Tibetan pharmacy's development are discussed both macroscopically and microscopically. In the microscopically analyzing part target market and positioning of Tibetan pharmacy are argued. The countermeasures are discussed from product, distribution and sales promotion in the factors of marketing mix.