Competition Strategy Research Of Heavy-duty Truck For CITIC Machinery Manufactory Inc.

This paper intends to make a systematic analysis of CITIC machinery manufactory Inc.(CMMI) with a discussion on strategic management theory. It aims to provide a basis for scientific marketing policy decision and to offer an optimal competition strategy with assistance of macroscopic and microscopic, qualitative and quantitative discussion.This paper uses PEST method, industrial life cycle matrix, models of five competition forces and EFE matrix to analyze and assess the exterior macroscopic environment, industrial development trend and competition conditions of CMMI, as well as the market chances and threats. Through analyzing internal resources and conditions, core competence, and through utilizing IFE, It also analyzes the advantages and disadvantages of the resin management. By establishing SWOT matrix, the paper initially confirms the products competition strategy. And with OSPM matrix, it quantitatively evaluates the primary strategy, ensures it should be distinctive competition strategy. Finally, the paper forwards the practical suggestions for the resin development in CMMI.Research in this paper has certain value for CMMI to map out and carry out Heavy-duty truck competition strategy, and could be reference for other domestic chemical companies.