Research On The Developing Of Agent Business Chinese Securities Company

With the development of securities market and the improvement of supervision environment, the brokering business is facing severe challenge, and the competition is increasingly fierce. The change of the brokering business environment put securities companies in new challenge in respect of profit models.By comparing the brokering business of securities companies overseas with that of our country, illustrating the present situation of brokering business development of securities companies and objective environment in our country, and utilizing the theoretical knowledge on organization behavior study, enterprise strategy management, human resources management and marketing, the writer of the article analyses the problems and the reasons facing the securities companies of our country in brokering business, and puts forward some measures accordingly in the current circumstances. It is a reference proposal to establish the securities broker system in our country. It will help the securities companies realize the ' necessity and the urgency in the reform of brokering business and it, in practice, is also a guidance to developing brokering business scientifically and reasonably.At first, it analyses the present situation of brokering business of securities companies in our country, and it makes it clear that the change of the environment brings new challenge to the securities brokering business.Secondly, it analyses the typical models of securities brokering business at home and abroad, and meanwhile predicts the development trend of securities brokering business in out country.Finally, it puts forward the development strategy on securities brokering business of our country, including establishing the securities broker system, constructing the sound customers service system, and developing information technique and electronic commerce, etc.