Guangzhou E.S.W. Ring Freeway Marketing Strategy

The freeway is the foundation of a very importance of the national economy inside, the first position property, influence national economy having veryly importance. China since the first LUJIA freeway in 1 9 8 8 set up , be open to traffic, and China entered the period of the freeway' s super-speed development. Now the freeway be open to traffic the mileage already 2.6 ten thousand kilometers. The region, southeast west wreath in Guangzhou that Guangdong province is a Chinese freeway to prosper most is then Guangzhou wreath of the segment of southeast west wreath in Guangzhou of the city high speed. Prosper because of the road net of Guangzhou City, traffic volume that the road of the southeast west wreath in Guangzhou inborn of construction net lack, city freeway the investment is big and decided to charge the opposite and higher etc. of reason, the charge of standard make the southeast west wreath in current Guangzhou could not to attain the anticipant number. Investment square to now fall through the anticipant investment purpose, and also not the distributed to flick the function of the freeway of southeast west wreath in guangzhou. It results in the social resourced wasted.For this, writer had searched the current Guangzhou economy develoption with city road and the transportation require with .which is in current Guangzhou of fast road net and freeway of big environment, aiming at Guangzhou the southeast west wreath road net the characteristics and car present condition of lacking traffic volume , combination oneself in that company of marketing quest that work with open the exhibition lesson, and deep into analyzed Guangzhou the southeast west wreath of operate the environment, highway the customer, marketing the opportunity, with SWOT analyzing . Writer made use of the market method the choice the target market, from changesingGuangzhou southeast west wreath of brand, highway customer of perception with let the benefit for corresponding order in the highway customer, and have to set up a series validity of marketing strategy, combine application to practice in the marketing , and obtain can result that pleased, this text finally pass the solid analysis to come to science that examine marketing' s study with the maneuverability. It make the theories and practice mutually be in .This thesis tried in the all new freeway marketing go forward a line some are beneficial of study the research, and tried hard for to tally up to out a marketing for since, science again slicing the solid and viable freeway the strategy, and established the future marketing of southeast west wreath in Guangzhou the frame of strategy work, for the marketing of the southeast west wreath in Guangzhou and other freeway the work providing programming with draw lessons from. This not only will give the freeway operation management business enterprise to provide the beneficial marketing the decision the help, and increase to create the economic performance, but also will improve the freeway to invest the freeway's positive development of the confidence, push of the environment, enlargement investored, and largerly develop the freeway's economic performance with the social performance.