The Study On The Strategy To Improve Small And Medium Enterprises' International Competitiveness Of South Korea

In the development of modern economy, the characteristic of enterprise size appears to have two kinds of direction: the one is a small number of enterprises which are large-sized and centralized; the other kind is a large number of small and medium enterprises which are small-sized and decentralized. The latter is highly emphasized by every country of the world because of its special status and function in the development of economy.The small and medium enterprises in Korea also play a lot of important roles in economic development. For the environment of world market is changing fast, we should make good use of the flexibility and agility, which don't appear in the large enterprises, to innovate in technology. It will play an important role to build a powerful country of knowledge. So the steady growth of small and medium enterprises can be foundation to make Korean industry have competitive power.In order to play their advantages successfully and ensure their competitive power, effort of small and medium enterprises themselves is very important, and the government should also help them solve the difficulty they can not cope with, and try to encourage and guide them to compete among themselves.Firstly this paper observed and analysed the development course and current situation of small and medium enterprises in Korea;compared with the decisive factor of the products' price of the main competitive countries; and introduced the evaluation of the Korean products'price and non-price factors which are appraised by the export enterprise and overseas purchaser. Secondly, to find the proper support policy and the blue print to strengthen Korean small and medium enterprises, reviewed the supportpolicy of the developed countries and the successful factors of the foreign countries' small and medium enterprises. Finally, on the base of analysis upwards, this paper analyzed the obstacles to strengthen the competition of Korean small and medium enterprises, studied the consequence of these obstacles, and put forward some methods and relevant policy to promote the development of the small and medium enterprises.