The Product Tactics Study Of PA Life Insurance Company

Along with opening of the insurance industry in China, the competition of the domestic life insurance industry turns more and more radical. The opportunity is keep up with challenge. How does PA Company face this competition?In this thesis, there are not only theories but also practice to combine together. Begin from the development process of PA Company, with development and present situation that analyze its product, point out its current product tactics existent of problem, join together the analysis of the influence factor, rely on the related theories in etc. in marketing in service, made the thorough study to the product tactics of PA Company.The full text is four-part totally to divide:Chapter 1: The analysis of present condition of PA's product. With the development process that analyze the company of PA, and the development present condition of its product, put forward its current product tactics existent of problems.Chapter 2: The analysis of characteristics and marketing characteristics of the life insurance product. With the related product theories, proceeding to analyze characteristics and marketing characteristics of the life insurance product.Chapter 3: The analysis of main influence factors of product tactics of PA Life insurance Company. Analyzed the life insurance market, consumer behavior, competitor and policy etc..Chapter 4: Setting.up the product tactics of PA Life Insurance Company. On the foundation of theories and practice, put forward the life insurance product concept of the broad sense, and in view of this point, the author carried on the study to the PA's product tactics and guarantee system.Creative standpoint of this text consists in, the author put forward the life insurance product concept of the broad sense, pointed out the life insurance product include the insurance product sort, the service around of the insurance product sort, company employee and the life insurance company itself, then went on the broad study to PA's product tactics from these four paths.Certainly, because the author' s theories level still needs a better enhancement, perhaps there is a few careless omissions in this thesis. Welcoming teachers and experts correct it for the convenience of studies continuously to the author.