Research On The Competition Strategy Of LongShou Architecture Development Company

Based on discussing the actuality of strategy management theory domestic and overseas, combining the situation of LongShou Architecture Development Company, the paper probes into the company's competition strategy detailedly.The author firstly analyzes the macroscopical circumstance in outside, and thinks that the LongShou Architecture Development Company is facing the macroscopical economy and the area economy development of our country, the support of advanced technology domestic and overseas, social civilization circumstance, the trend of strategy alliance in the industry competition, the weak bargaining ability of providers and the other opportunities; At the same time, there are many threats, namely, the very fierce competition among competitors, the entering bulwark of the potential incomers being low, the weak bargaining ability of customers and the other treats. In succession, using the method of investigating table, the key successful factors of architecture industry are gained by investigation 'and analysis, including the sustaining perfection ability of quality management system, cost controlling ability, the ability of exploring market, the planning and controlling ability of construction, and safe construction ability. Secondly, the paper analyzes the internal resources and the core ability of LongShou Architecture Development Company, and educes that the company's advantages lie in cost controlling ability, the timely degree of construction service, safe construction ability and the other aspects, and it's core ability is mainly safe construction ability; The disadvantages mainly lie in the modality and brand building ability, human resource management ability, management innovation and organization transforming ability, financing ability, and the other aspects. Thirdly, applying the method of SWOT matrix, the spare competition strategies are confirmed, including aims centralizing and low cost strategy, aims centralizing and otherness strategy, management rebuilding strategy and strategy alliance. Then, by the qualitative and quantitative appraisal method, sum up the strategy of LongShou Architecture Development Companyis based on management rebuild strategy and strategy alliance. The implemented aim is narrow target and low cost strategy. Lastly, many corresponding suggestions aiming at implying strategic cases and core competences implantation and perfecting quality control system and implying project management.