| With our country's entry into the WTO, the adjustment of the economic structure and the implementation of the strategy of enterprises' conglomeration, some big or group companies attach their strategic importance to enhancing their core competitiveness. The reform and development of China telecommunication industry are now facing core competitiveness based strategic choices. The author takes Liangshan Mobile Communication as an example, through the study and analysis of the Liangshan Mobile Communication market and its strategic competitive choices, he gets some thoughts and methods of enhancing the Core Competitiveness of Liangshan Mobile Communication. This paper mainly deals in how to enhance the telecommunication enterprises' core competitiveness with analysis of the reform, development and current market competition of the telecommunication industry of our country. And the author also gives his assessment of the demand and supply of the Liangshan telecommunication market and predicts its development direction. The author takes actual cases and sorted investigation results as evidence, and demonstrates that in the near future the telecommunication market competition will evolve from simple price competition to diversified competition, and the only way to keep its long vitality is to enhance its core competitiveness. The telecommunication enterprises must stick to the guideline of enhancing their core competitiveness, and the Liangshan Mobile Communication should lower its cost and realize its diversity strategy in the short term, and in the long term the core competitiveness should been formed according to "leading in the field of business, occupying the major market, promoting the capital operation, creating enterprise culture, carrying out talent project and realizing enterprise's informationalization". The author hopes to analyze his own enterprise with what he learned in the EMBA course, and aims to improve his management skill.
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