The Study Of The Jilin Aluminum Company's Competition In Industry Integration

In the passed several years, the electrolytic aluminum industry has experienced from poor supply to excessive supply in China. Nowadays, many companies invest too much capital on the electrolytic aluminum industry; although China has adopted some ways to control it, the yield of electrolytic aluminum still keeps fast increasing. The electrolytic aluminum production fast growth causes the industry structure absurdity. Because of the market economy regulation function, it makes some Chinese companies start unite, procure and reorganization, it causes Chinese electrolytic aluminum industry start the new integration stage.In the paper, The Jilin Aluminum Company is the researched object, It adopts competition strategy theory, the PEST method which on the investigation and research, Porter's five-forces model, "diamond type" four factors competition analysis method, core competition ability factors evaluation and analysis method, SWOT matrix analysis method to make evidence study. By the analysis of environ and present competition ability, we can find the affected factors of competition ability and competition position, advantage and disadvantage in integration, and the opportunity and threat about The Jilin Aluminum Company. By the analysis of the company developing factors and industry integration actual circumstance, we can find developed way that suits to the company's feature and strategy, and make the resources install more reasonable, the production factor combination more efficientThis paper sets out from the system standpoint, looks for the way of promote the company competition ability by researching The Jilin Aluminum Company's competition ability, thus make the company developed strategy andkeep the company continue developing to lay a solid foundation. From the study, we can gain that The Jilin Aluminum Company should draw more success experience from the advanced business enterprise, extend the production scale, change the tradition competition idea, build up managing the mechanism effectively, improve the creative ability of the company, push forward the brand strategy actively, create the well-known brand in home even in the global, raise core products popularity and competition abilities, thus improve whole competition ability of the company.This paper according to the analytical research of The Jilin Aluminum Company competition ability, not only can supply consulted opinion for The Jilin Aluminum Company' decision makers, but also can provide the reference for the same kind of business enterprise.