Study On Mechanism Of Modern Olympic Games Insurance And Countermeasures Of Development Of Insurance Industry Of China

Insurance industry of China and foreign countries fixes their eyes on"captivating cakes"-sports insurance in succession when each project ofBeijing Olympic Games is at high speed. The Olympic Games, as thegreatest match in the whole world, not only contains enormous businessopportunities, but also hides tremendous risks. With the development of thesociety, the organizers of Olympic Games (IOC, OCOG, NOC) have betterunderstood the importance of insurance in the activities of Olympic Games.They all regard "purchasing insurance"as the method of holding Olympicgames successfully in recent years.To insurance industry just running to market, there are many problemsto study in arranging insurance of 2008 Olympic Games. In order to realizethe solemn promise of the Applying Committee of China in Moscow -makethe 29th Olympic Games the most outstanding sports meet since thebeginning of the history; and realize the aim-"Scientific and TechnologicalOlympic, Green Olympic, Humane Olympic"and "New Beijing, GreatOlympics."To insurance industry, we should realize that our insuranceindustry is facing severe huge challenges. By means of literature and datamethod, the inductive method and logic analysis method, the author hasstudied the mechanism of modern Olympic Games insurance. From bothmacro and micro points of view, the article aims at: classifying risk factorsof 2008 Olympic Games and looking for countermeasures; feasibility studyon exploring goods of Beijing Olympic Games; System analysis on presentsituation of sports insurance of China; pointing out the key problems facingto insurance industry of China to 2008 Olympic Games; and finding thecountermeasures against challenges of insurance of Olympic Games. Theauthor hopes the research will provide some experience and help forinsurance industry of China scrambling for market of Beijing OlympicGames, thus promote insurance industry of China.