Research On The Model Of Government Website Information Service Based On The Related Content

Since the government online project had been carried out in 1999, the number and the scale of government websites grew rapidly in China, and the form and content of online government functions have been changing continuously. The online government functions are Information disclosure, online communication, public participation and so on. The quality of government site information service has been greatly improved. However, as the Internet communication and information technology has rapidly developed, while the information is required by government, business and public. The performance of the government website information service system will meet challenges. With government and public's higher requirements for information, Website Information Service of the government still has some problems in China. Such as, the government website information service system is inadequate on information dissemination in China, and the access to information technology of public and government staff is required relatively higher. There is a gap between the government and public demand. The search algorithms of the government websites are simple, so they are unable to meet the needs of users. The government information services are lack of intelligence. The government website information service estimates at less than expected demand of the users. The decision support of the government Website Information Service is insufficient. The personalized information services of Government websites are not obvious.Some commercial sites have many successful cases and a lot of experience on solving the above problems. By analyzing users'click stream data formed by network access path, personal preferences will be digged out the hidden click behavior network users. Ultimately the commercial purposes will be achieved .For example, a new feature in Taobao is that the member who browses one good will be shown what he browse others. In Dangdang,"depending on your interests and hobbies, I will try my best to be your smart purchasing guide."In Aliwanwan,"You may want to buy these books."In Baidu,"The users who had searched this question searched other questions. Based on reference and analysis of commercial websites, the government website information service system, based on the related content, technical support and data support on resolving the problem of government website Information service. The information service system uses government websites as a platform and uses the background database as the basis. It uses database technology, data mining, statistical analysis, full-text retrieval technology, related technology, information sequencing technology and so on. Based on collecting, preserving and comprehensively correlated analyzing the click behavior of the users, the user's preferences and the group attention will be estimated, which are hidden in the government websites.I want to note that the government website Information service system, based on related content, will be only for providing a feasible direction in building intelligent and personalized government website information service system. These systems have been widely used in commercial websites. After all, the government activities are different from commercial activities. The purpose of commercial activities is only to gain profit. The construction and implementation process of the government websites is not technical problems, but also involve a series of factors, such as politics, economy, culture, system. We should appropriately coordinate these factors to reflect the superiority of the service system.