The Research On Building Press Spokesman Team In View Of The Unexpected Public Crisis Events

With the rapid development of the construction of urbanization in our country,Hot spots and difficult points are appearing with increasing frequency,Social contradictions were reflected from many aspects,The unexpected public crisis events have occurred frequently in our country,Negative Report are increasing。With the advent of of the information age,the citizen's democratic consciousness had waken,they require the right to know strongly。With the popularization and development of network,the people can information from several Channels,the message can be spread to the whole world in a moment。the press spokesman system is the product of Political revolution ,now,the press spokesman system has popularized from the Central Committee to the local government, because of lacking law guarantee and system guarantee,in addition,communication knowledge。once facing the unexpected public crisis events,they don't know how to face media and public。It lead to the deterioration of situation and trust crisis。How to convey information in the right way? How to build the press spokesman system to protect the right to know? How to Build the trust between the government and public?they are the most important things to the government。This paper based on the reality,in the view of the unexpected public crisis events,described the press spokesman system and clarified the great importance of a spokesman in sudden events。The problems in the information issuance of sudden events in present China and the problems in dealing with the sudden events are also pointed out。connected with the study of public relations,sociology,politics and communication theories,Whereas this,the strategy of building press spokesman team was proposed。...