Development Model And Practicial Research Of Coastal Tourism Of Fujian

Coastal tourism industry strengthens progressively with the development of tourism industry; meanwhile, coastal tourism industry develops rapidly in our country as one of important branch of marine industry, have driven the development of the marine economy of our country effectively. Coastal tourism industry will become new brilliant point of tourism economy and marine economy of our country in future.Fujian Province is one of important coastal province in our country. In the 21st century, Fujian Province how to develop the coastal tourism and how to show one's own advantage and characteristic especially while travelling in the coastal at home and abroad i which is questions that the tourist circle of Fujian Province pays close attention to. This paper combines such objective situations as the resource, market of Fujian Province, etc. on the basis of using the domestic and international coastal tourism for reference and developing experience, put forward the development model that the coastal tourism of Fujian Province.This paper makes analysis to the current situation of the coastal tourism development and studies both at home and abroad at first, and has summarized the experience and lesson of coastal tourism development of domestic and international, defining the key concept that this paper involved, proposing the characteristic that the coastal tourism, propose the meaning of the coastal tourism development modell. On the basis of theory of tourism development, have explained the resource and market situation of coastal tourism development of Fujian Province objectively, and therefore coastal tourism model that can be developed carries on the discussion according to putting forward the coastal tourism of Fujian Province, from the development of coastal tourism principle and strategy to the research of the coastal tourism products system, then from the image plan of coastal tourism to the marketing tactics of coastal tourism and get in the way in which the investment of coastal tourism runs and choose to propose a series of suggestion and countermeasure, it is practise to apply a great deal of theory, combine Xiamen city development case that coastal tourism carry on the positive research, propose the coastal city~a series of intention and idea of the tourism development model in Xiamen.