Jilin Province Telecommunication Corporation Toll Call Market Strategy Research

Gradually deep along with the reform of telecommunication, telecommunication corporations launched vigorous competition at each realm of telecommunication business .Under this kind of competitive situation of which customer distributed by coessential corporations and business distributed by unessential corporations, toll call business Increasingly become the focus of each corporations with its advantage of little-input and high-profits, particularly the IP call with developmental prospect. As the magistral stationary telecommunication corporations, Jilin Province Telecommunication Corporation meet the unprecedented challenge. Fight for the new customer,detain the old customer,holding and increase the value of existing customer are becoming the main development strategy of toll call business of Jilin Province Telecommunication Corporations. However under this rigorous competitive situation , the enterprise must depend on the completely and thorough analytic of market,the accurate and valid subdivision of market and more purposive prosecution to practice such a development strategy .Therefore how to make use of current data resources of enterprise and the analysis and subdivision of market to proceed to release valid strategy of a market competition then become a important lesson. Exactly according to above research background ,regarding public telephone market as cut-in-point and the customer's actual consumption data as the basis ,this research try to find out the valid subdivision market of public telephone through the research of consume behavior of customer and can be used to instruct the prosecution activity of an enterprise and look for the research way and method to subdivide the customer of telecommunication corporations. This article introduced the macroscopic environment of the domestic toll call market,present operating condition and the Existent problem of Jilin Province Telecommunication Corporation and analyse the basic operational circumstance,characteristics,key problems while developing,develop trend of current toll call market, illuminate the great significance to the development of enterprise under current competitive environment of telecommunication market. Chapter 2:This chapter give an in-depth analysis to the competition of the toll call market, especially to the competition construction,Rival and price and analyse the superiority and the inferior of the Netcom. The analysis define the position and present condition of the Netcom and give an in-depth understanding to the rival's circumstance to known each other. Chapter 3: According to the competition and the business development of Netcom ,we must subdivide the target market scientifically and validly to bring up the purposive competition strategy according to the subdivided market. So we make sure the scope and standard of market subdivision and then according as customer's actual consumption data and its behavior characteristic to establish the target subdivided market. According to the subdivision result by research, we make seven subdivided set as the mere-traditional toll call set,the mere-Netcom IP set,the mere-other IP set,the traditional and Netcom IP set,the traditional and other IP set,the Netcom IP and other IP set,the traditional and IP set. At the same time ,we got the customer's list of these subdivided market. Combining with the prosecution system of community manager system, we can realize the purposive prosecution. Chapter 4: This chapter bring up the market competition strategy purposively according to the result of market subdivision and bring up novel,unique and strong-maneuverability prosecution strategy from the aspect of discrepant prosecution,price strategy,channel strategy and publicity strategy. This article put four conformity prosecution strategy forward combining with the category of subdivided market and the characteristic of Netcom toll call business: Discrepant prosecution strategy: Increase the loyalty and stir up the call quantity of customers who have high loyalty to Netcom and use Netcom toll call business continuously with higher quality service and particularity and canniness; Adopt the prosecution strategy of regarding Business publicity as principle ,price and favourable measure accessory with miscellaneous used and unclear purpose customers; Adopt the prosecution strategy of regarding attractive price and favourable measure as principle,business publicity accessory with the customers who have not used Netcom toll call business. Price strategy: The principle of our company is never depreciate first and On the foundation of the market price stability, we contrast the network cover,communicate quality and service with the others. At the same time we adjust the price properly according to the research result of this article. Channel strategy: It is important to found a smooth and steady vending channel to the customers to make it convenience for the customers to use our toll business which mainly in the past is self-business department and now it is going to be established as post channel,major customer channel,agent channel,shoppe channel to realize multi-channel strategy. Advertisement strategy: Netcom IP business publicity should be developed Sostenuto and consistency through valid ways such as medium,acting,community...