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The Developing Strategy Of HEILONGJIANG GUANGYU Architecture And Engineering Group

Posted on:2006-02-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y L LiuFull Text:PDF
GTID:2166360155968582Subject:Business Administration
Abstract/Summary:PDF Full Text Request
All the construction enterprises in China were ready on jul. 1.2000 according new rules enacted by Ministry of Construction about qualifications and quality management of construction enterprises. Heilongjiang Guangyu architecture and engineering Group successfully gets second grade of general contracts on main operation of building constriction; grade B of general contracts on municipal public, chemical petroleum and smelt program constructions; at the same time, it gets grade B of special contracts on simultaneous operation of steel framework, antisepsis and heat preservation, mechanical and electrical equipment in install, construction intelligenzation and environmental protection programs. It takes one full year to make qualifications and quality be crowed with success. This adjustment helps construction enterprises to adapt themselves to the situation that China has been a member of WTO. Heilongjiang Guangyu architecture and engineering Group is one of 126 construction enterprises in Qiqihar. It establishes a solid basis for its development by leaps.The thesis connects the gradually severe competitive situation both in current international and domestic market, with the developing strategy as the topic, analyzes the success and shortage in the moving process of Heilongjiang Guangyu architecture and engineering group. Then the thesis analyzes the reason that makes the enterprise grow quickly and the motility and resistance that make the enterprise develop continually.The thesis starts with the environment analysis of the enterprise, beneficial factor of promoting the development of the enterprise and disadvantage factor, joining together the SWOT analysis, we can recognize the advantage, disadvantage, opportunity and threat of the enterprise clearly, so the thesis begin to research the developing strategy, this is to say, how to use one's own external opportunity to reduce its disadvantage and to avoid threat in order to bring one's own advantage into play in maximum.
Keywords/Search Tags:Business enterprise strategy, Human resource strategy, Realestate marketing strategy
PDF Full Text Request
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