Transmission Strategy On The Government's Public Relation In The Internet Era

Marx pointed out the decisive mark of a production model is the production tools, but it is not only the means of production itself, it also includes all human relationships which are established on the production model. The relationships mean the economic foundation and superstructure. Therefore, we must keep a comprehensive and systematic understanding on the characteristics of the internet era. Firstly this article discusses the characteristic on internet era. Secondly, the article analyses the characteristic of transmission on the government's public relation in the internet era and its significance with building harmonious society, thus we can produce the basic theory of the transmission on the government's public relation in the internet era. Thirdly the article analyses the development status and existing problems of the transmission on the government's public relation. Finally, the article discusses the transmission strategy on the government's public relation in the internet era and provides a few of suggestions.The article applies the qualitative analysis method on the transmission strategy of the government's public relation. The suggestions which combines with the characters of the internet era are provided from micro-conduction and macro-scheme based on the corresponding cases.Overall framework of this article is based on the harmonious society because of the frequent exchanges of information in the internet era. It is important to build the harmonious society through the effective implementation on the government's public relation. If there is no harmony between the government and the social public, the social harmony is empty. The harmony between the government and the public means the government's communication with the public. Actually, that also is the transmission on the public relation.