The Study On Effect Of Thegovernment Website In Crisis Public Relation

With the quick development of Internet technology, the impact of network communication in public crisis is becoming stronger and stronger. And the mass incidents brought by it are big challenges to government crisis public relations, which make it an important subject to government's crisis P.R. through the websites. Though the network technology has been widely used in public management, but it isn't put much attention to its effect in crisis P.R. This study is set the event of building-collapsed in Minhang district in Shanghai as an example to discuss the mechanism of the government website in crisis public relation.This dissertation attempts to inquire into the effect of government website in crisis P.R. in three crisis stages with some ideas of agenda-setting, two-way symmetrical model, image restoration strategies in communication and public relations. There are five parts in this dissertation. Firstly, it is a summary of the present situation of the research related to this subject. Secondly, it is about the present situation of the crisis P.R. on network. Then, it will give a case study which was regarding to the event of a building collapsed in Minhang district in Shanghai in 2009. With empirical study, this dissertation tries to explain the advantages and shortages of the government website in crisis P.R. In the end, combined with the successful experiences of the UN, Britain and Singapore in P.R. through the government websites, the author will give three suggestions to improve the government website.This article adopts some research methods such as literature review, case study and interview etc., and emphasizes the link of theory and practice, contains strong pertinence and guidance for bringing the government website into play in crisis P.R.