Research On Entertainment Element Of The CBA League Venue

Entertainment element introduced, for the CBA league build unity, orderly, warm and harmonious atmosphere, the game at CBA competitionmarket development plays an important role. The CBA league game introduce various forms of entertainment elements, not only cater to the modernentertainment demand psychology, caused the fans, the media and sponsorsof great interest, make fans more actively involved in the game in the audience, thereby improving league ayat ayat cinta, At the same time also can improve the CBA league attention to media with enthusiasm, improve TV broadcast rate and net clickthrough rate, And favorable to attract our sponsors of CBA league enterprise sponsorships and investment enthusiasm. Therefore, from a long-term perspective, introducing the CBA league game entertainment elements, by fans, the media and sponsors of the constant attention and transmission of CBA league brand of ascension has certain practical significance.Therefore, this article takes the CBA league pitch have shown with entertainment function, activity or things as the research object, the literature data method, field investigation, expert interview, questionnaire and statistics, logic analysis such as number six methods of CBA league game entertainment elements on the current situation of a comprehensive analysis of the investigation, a conclusion is as follows:(1) the CBA league game entertainment elements is to point to in the CBA league the contest, in order to make the audience and television viewers obtain specific feeling happy while organization together a series of people, activities or things. It has entertainment function, commercial function, cultural functions. Its composition mainly includes cheerleaders, mascots, music, on-site DJ, interactive event 5 aspects.(2) the current situation:game entertainment elements as cheerleaders field entertainment elements, as an important part of the music from the dance moves and arranged to dance the pitch in presenting,has formed its own unique style; the cheerleading Currently playing the cheerleading of comprehensive ability overall performance is good, and the audience interaction ability somewhat weaker. Mascots have become league brand image symbols and entertainment, an important means of interactive audience; But at the scene audience interaction, and impromptu ability is behaved commonly. MC field in arouse audience, build atmosphere is playing an important role, But with the audience interaction ability and regulation atmosphere ability still need to strengthen. At present the league has rich resources, but playing music to use the timing of music DJ efforts still need to grasp. Interactive activities with rich content, but too simple, audience nationality is limited.(3) CBA league game entertainment elements development that the main influence factors including professional team quality, commercial development factors, the audience, media four aspects.