The Research Of The Operation And The Development Strategy About Fuxin Citys' For-profit Fitness Clubs

The entire society propagandizes all-people body-building activity vigorously, meanwhile, the fitness club which expends face the populace arises at the historic moment massively, and obtains the enormous development. The sports fitness club as a new industry becomes the important organization of the populace sports, and the most convenient and effective way for people participating in the sports and main carrier of the social sports development. Fuxin subordinates in Liaoning's second level cities. In the last few years, along with the government's improving economy, constructing emergent industry and attracting foreign investment, its economic momentum favored. The fitness industry as the emerging sports industry's main body has won initial success. How did Fuxin fitness club develop? What kind of development plan should be made in the future?This thesis compares the present management situation of fitness club in Fuxin and Shenyang by the method of literature materials, experts'interview, questionnaire survey procedure, mathematical statistics and comparison, and discovers the similarities and differences of the two cities'fitness club development. It attempts to profit some advanced experiences from Shenyang fitness club development, proposes some mentality and countermeasure to promote Fuxin fitness club development by unifying Fuxin's actual situation, offers advice for its benign development, thus speeds up the development of Fuxin fitness industry.The statistical survey result shows: Fuxin fitness club and Shenyang formalization management forms the sharp contrast. Currently speaking, in Shenyang most fitness club are middle-grade and upscale. Their investment cost is big, while in Fuxin most fitness club are middle-grade and low-grade scale. The investment cost is small; Looking from the business economic nature, Shenyang has the diversified economy forms, but Fuxin only has private economy form enterprise; As for the business model, Shenyang has the single shop management and the chain-like management, but Fuxin has only used the single shop management pattern; In terms of the fitness project, it is quite comprehensive in Shenyang, while it is relatively unitary in Fuxin, yet it may meet consumer's need basically.The fitness instructors of the two cities originate from the sports and the dance specialty. Most of the Shenyang faculty are graduated from colleges, and undergo the professional training, whereas in Fuxin many faculty have less degrees and majority of fitness instructors have no professional training intelligence, many are for concurrent job, and the income is not high. The fitness consumers are between 26 and 45 years old, and have higher academic record. Most of them are the feminine consumers. The goal of fitness consumers presents the diversification similarly in the two cities. The overall effect feed back after the fitness is to be good, though the untoward effect is presented in varying degrees.The main problems of Fuxin fitness club: All-people body-building propaganda lacks the more effective science instruction, which causes the weak expense awareness of fitness consumers. The fitness club economic sector is unitary, and the management scale is small. Only single shop management form exists. The management project establishment is imperfect. The marketing method is backward. The club consumer service system is not perfect. High quality talented fitness instructors are scarce. The salary is relatively low.In view of the problems appeared in Fuxin fitness club, this thesis proposes the following development countermeasure: Propagandize all- people"scientific fitness"from multiple perspectives, renew fitness expense ideas, perfect profession system; Adopt the chain-like management or unite the marketing with the affiliated enterprise, advocate independent operation, which may reduce the cost, and realize the expanded scale effect; The club develops the addition service items unceasingly, satisfies the different demand of consumers; Strengthen human resources management, raise jobholders' service consciousness and the vocational level, Value trainers'selecting and training.