Large Sporting Events Planning And Operation Management Of Research

Along with our country market economy system, the perfection of the sportingevent the further development of globalization, the impact of sporting event is more andmore big, also of the social, cultural and natural, environment, politics, economy andtourism has a powerful influence, many countries and regions are scrambling throughvarious kinds of large sporting events get bid for social efficiency and the economicefficiency, its action also more and more attention by people and attention. With China'ssociety and the rapid development of economy, the large sports competitions held hasalso become rich. But, our country in large sporting events planning and operationmanagement, the actual operation of inexperience dependence on the system too deep,large sports games comprehensive efficiency is not high on large sporting events,including operation mode research lag.This article through the literature material law, practice participation, case analysisand logic method, comparison, and in modern sports management, marketing, marketeconomics, logic, planning study, sports economics, sports industry study, sportsmarketing, and other disciplines theory as the basis, with large sporting events heldplanning operation the problems existing in the management and operation pattern asthe main research object, China's large sporting events planning and operationmanagement mode, the purpose is to promote our big sports events leading to a marketdominated by government operation mode to provide the theory basis and the practicefoundation, has the extremely important realistic meaning and strategic significance.This paper firstly conducted large-scale sports events planning and operationmanagement theory in the basic research, sporting event planning and operationmanagement theory, this paper analyzes on the basis of under the system of large sporting events held the basic environment and conditions, through large-scale sportsevents planning and operation management mode analysis and research, the conclusionand suggestion:Conclusion:1,undertaking large-scale sports should have meet competition conditions andenvironment government support, stable social environment, good social order, stillshould have the technical standard of sports facilities and equipment, tournamentexperience, accommodation, transportation and reception working, etc.2,operation mode in the governmental dominant can solve: market failure,scientific planning, rational layout, policy guidance, optimizing environment, mainlyreflect the will of the state and social value.3,government guidance, enterprise run the operation mode has strong publicwelfare and educational. Hold this kind of sports game mainly has governmentappropriations, enterprise appropriations and commercial named sponsorship (mainlyby the corporate funding), the market operation level obviously is not high.4,market leading operation mode of operation mode can reduce governmentinvestment, and the economic benefit is very obvious, but the policy system andeconomic system is imperfect.5,government support, market operation and social investment operation mode is aresource disposition ways of composite. Through the government functionaldepartments and the market operation, realize combining government and market eachfunctional advantages and mobilize enterprise, non-profit, and organize investment,raising government with a more efficient and more economical way to society toprovide large sports public products and services.Proposal:1,and in government leading operation mode imporrant for governmentmanagement level and the content of the management, increase the introduction ofmarket mechanism, encourage social, enterprise and individual participation.2,the government guidance, enterprise operation operating modes enterpriseoperation management agencies to increase the strength of market development,strengthen the social, media, government, sponsors and provide products or services for the events of communication.3,market leading operation mode should strengthen project association and thefunctions of the government sector communication and coordination; Advance theproject implement substantive reform; association Encourage sports business unitvillage-run project association; Integrating governmental functions of managementdepartment and project association.4,in order to make large sports games get the maximum economic and socialbenefits, you can use the government support, market operation, social investmentoperating mode. This is a kind of innovation mode, is also a kind of resources by thegovernment compound configuration, is leading to excessive market operation. Shouldspeed up the government's reform, introducing market mechanism and encourage socialinvestment, the role of government, market and society respectively, thus make thefunction advantage with the most efficient government, low-cost way sporting event tosociety to provide public products and services.