On The Analysis Of The Current Situation Of Sports Consumption Of The Students In Northern China Universities And The Countermeasures

With the development and progress of the society , people's consciousness of health is strengthened gradually . "buying health" has already become a kind of fashion .Students in the universities are knowledgeable people of society , and core force of the development of the society . The improvement of health helps contributing to the society . Research on the sports consumption of students majored in RE is helpful to ensure development of sports industry too .Sports consumption means people's buying the value of the sports by money . It is the force of the existence of sports industry and its development. The level of spoors consumption refers to the consumption of sports machines in average of people in addition to the consumption of the service . The structure of the consumption refers to the connection of the different materials and the proportion of its occupying the whole consumption and the quality reflected through certain kind of percentage . The structure of consumption can be divided into the consumption of goods and the consumption of service according to the form of its existence . The improvement of sports consumption and the consumption structure are the important sign of the economic development and social progress . As a main part of consumption system , the consumption of students accelerates the development of the university's sports industry .On the basis of so many researches on the problem of consumption and the consulting of a large amount of documents , and the investigation on the problem of sports consumption of students in the universities of Northern China , it finds out the factor influenced the consumption . Through analysis the factors of the student's participation of the sports consumption by the experts , the thesis offers the theoretical foundation of the healthy , science and rational consumption for the students of the universities .The thesis gives a research on the situation of the consumption of the students in the universities of Northern China by the method of synthesizing documents , the method of investigation , the method of mathematical statistics and logical analysis . It structures the countermeasure which guide the student's sports consumption , offers helpful way for the development of university's sport's industry and reform of it.