The Comparative Analysis On The Business Mechanism And Marketing Operation Of NBA And CBA

10 team league, the CBA is a an unprecedented revolution. In this decade, China basketball people, and have the courage to forge ahead on the advanced experience of foreign countries, in conjunction with China's national conditions, the race to reform as a breakthrough, be bold in the training structure, the competition system and operational mechanism of reform so that our professional basketball market, socialization and industrialization has taken initial shape. But we should also clearly see that with the NBA team in the market operation of the gap that exists here in the NBA through the CBA market and the existence of differences between analysis and in light of China's actual situation, the team made a number of market-oriented operation of its recommendations.The authors inspection from 2000 to date 282 articles related articles, books and the NBA and CBA, the official website of the relevant information, data, the use of literature France, experts interviewed law, the balance law, logic analysis, and integration of sports economics, marketing, Sports management team to study the theory of knowledge and operational NBA gap in the market for a more detailed analysis and exposition.Research shows that : (1) the current team management structure unscientific, and the coexistence of the planned economy and market economy management system are seriously hampering the basketball market operation;(2) economic management talent scarce sports also affect reproductive functioning markets;(3) team players level is not high, Competition system without a strong team to make arrangements unreasonable market competitiveness;(4) Class brand awareness is weak, inadequate marketing efforts, resulting in lower gold content brands;(5) Class ignore fans and communication services, the lack of social interaction;(6) In the team's marketing, the role of the media played poor;(7) the potential market for the development team did not do well.This results in the above analysis after summarized interviews with experts, a number of measures and recommendations in order to be able to provide some reference to the CBA market.