The Study On The Potential Spectator Of Home Court In Henan Of The National Women's Volleyball League Matches

The systematic reform of China's Volleyball Game pushes the league matches direct to the market, breaking the traditional pattern of state-running sports game. In this competitive sports market, Audiences are the most important consumers who are determining the whole chain of the game. In this sense, whether the value of the investment will be recognized and then regained will depend much on consumers'purchasing ability and buying power. If the match is tense and the audience is large and encouraging athlete will be more enthusiastic and hard-working, thus draws more audiences. However, the problem is that for a long time the spectator watching league matches of volleyball is very small, thus blocks the development of league matches. The most important thing now is to raise the number of audiences attending league matches.The paper offers valuable suggestions for the committee to make reasonable and right policy concerning the development of league matches. This research was conducted in scientific methods such as looking up lots of papers, actual research, sample collection and logical reasoning. In terms of sample, we took the city of Kaifeng and Hengshui to do our research, which holding Henan Women's volleyball league matches in the year 2001 to the year 2002 and the year 2004 to the year 2005. As for the researching object, we took the non-locale spectator in the host city.It is our belief that this kind of research will offer valuable experiences to most middle and small sized city in China since the environment are not much different. In this way, it is possible to turn non-local spectators into court spectators, thus raises the number of audience.What the research indicates are as follows: the runner of Henan Women's volleyball league match has done very little to publicize this game; there are no...