Research On The Third Wave Of Sports Consumption In China

Sports consumption as one of today's hot topics, has become an important component of modern life. With Chinese sustained and rapid development, a steady improvement in the people's livelihood, our sports consumption has also made significant progress. Sports consumption growth is the needs of the socialist market economy, it promoting the sport of reform to strengthen their self-development ability of a major strategic move. Sports consumption is conducive to accelerating the development of sports deepening reform, transformation mechanisms; broaden the channels of sports development; meet with the realization of a standard of living, social sports growing demand; for enhancing the vitality of sports development, guarantee full fitness plans and"ao yun zheng guang"implementation of the plan and the realization of great significance.The attempt of the phased development of Chinese sports consumption division, according to Chinese masses of the five stages of sports development and sports consumption in the development of our characteristics will be divided into three waves of sports consumption. The paper summarized in the previous two waves summarized on the basis of a detailed exposition of the third wave, for the emerging third wave of sports consumption provide important theoretical basis and practical reference, and add new impetus to the third wave of the sports consumption.Use social studies found ways---for the development of sports consumption sorting out a clear line of clues, systematic, and comprehensive exposition of the development process of sports consumption, rise background, causes and constraints, aimed at the establishment of a rational, sustainable development model for national consumer reference, and at the macro level to our sports consumer health, orderly development of important theoretical basis.