The Sociological Research On Farmer's Living Consumption

How to increase the farmer's income and raise their living standard are the important subjects which related to the national development and the society advancement. Living consumption is the most direct manifestation of farmer's survive condition. Consumption question is one of the hot subjects in western theory research, many kinds of consumption theories have emerged one after another incessantly. Research the countryside's development and the changes of farmer's living condition from the view of consumption have the extremely vital significance. Along with the development of economy, political and the cultural, consumption surroundings and condition also had the remarkable change. The arrival of consumption society and the rapid dissemination of consumerism culture not only have affected the city people's consumption choice, but also have attacked farmer's traditional consumption idea and the behavior. In the present countryside, consumerism culture and Chinese tradition consumption culture are playing the role simultaneously. Under these two kinds of consumption culture's influence, farmer's life consumption idea and behavior have the multiplex tendency. Along with the breaking of city -countryside dual society structure and the mixture of various aspects between city and countryside , society's openness and farmer's fluidity obviously increased, the ways that the farmer obtained the income are multiple, this cause the interior society of countryside become divided. The disparity between the rich and the poor is expanded, their consumption level and the consumption pattern inevitably presents very big difference.This article is established in the on-the-spot investigation and above the analysis foundation. It gives a real reflection of farmer's consumption, analyses various factors which affect farmer's consumption. Research farmer's consumption from some sociological hot spot visions, such as the city -countryside dual society structure, the difference of generations, The disparity between the rich and the poor, the consumerism culture disseminate by mass media and interpersonal dissemination etc. The article probes into some new problems of fanner's consumption in social transition period to achieve the goal that promoting the farmer's consummation of themselves and keeping the society in well motion. Analyze the formation and transition of countryside consumption culture from sociological view. Analyze the formation and the reproduction process of farmer's consumption cultural with...