| Through using the materials of questionnaire investigation from the residents of61 cities in China,the research has carried on the study to the Chinese middle-classwomen' preference in tourism consumption. On the basis of the survey data analysisand by using some modern marketing theories, the author also proposes somesuggestions on Chinese middle-class women's tourism market development.Thethesis is divided into five parts.In the first part, it explicates the background of the research, recalls the relatedresearch condition and operates the core conception, and explains the investigativeway of thinking and method.In the second part, it inspects the current situation of Chinese middle-classwomen's tourism consumption. The main discovery is that only 1.7 percent of themiddle-class women never go on journey in a year, more than one third of themwourd save money for travel, nearly 60 percent of them are inclined to leave fortravel in "golden weeks".In the third part, the author analyzes Chinese middle-class women's preference intourism consumption. The discovery is that health is the most important travelingmotivation of Chinese middle-class women,shopping is not their main travelingmotivation, network is their basic way of getting tourism information, snacks,economy hotels,self-service travel are their primary choice, self-driving tour isgetting moreandmore popular though most of the middle-class women will choosetrain as their transport. In addition, the demographic characters (age, monthlyincome,occupation and education) have impact on Chinese middle-class women'spreference in tourism consumption.In the fourth part, the author draws the conclusion of Chinese middle-classwomen's preference in tourism consumption.In the fifth part, the author puts forward some suggestions on Chinesemiddle-class women's tourism market development from three aspects: tourismcommodity development, product development of travel agencies and marketing.
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